At Hugh Carey Performance Therapy, my focus has always been on hands-on treatment—addressing movement restrictions, relieving pain, and helping clients perform at their best. However, as the industry evolves, I am always looking for ways to refine my approach and add more value to my clients.
Investing in the AxIT system through Physiquipe has been a significant step in that direction. Rather than replacing my manual therapy skills, AxIT has strengthened my ability to assess, measure, and track client progress with real-time, objective data.
Why I Chose AxIT for My Business
As a hands-on therapist, my treatments focus on neuromuscular therapy, dry needling, radial shockwave therapy, and localised cryotherapy—all of which play a vital role in pain relief, recovery, and performance enhancement. While these treatments are highly effective, I wanted a data-driven tool to add an extra layer of precision to my assessments and programming.
I chose AxIT because it allows me to:
- Measure strength, power, and asymmetries before and after treatment
- Track improvements objectively, providing clients with clear proof of progress
- Tailor rehab and performance plans based on real-time, actionable data
This combination of hands-on therapy and advanced movement analysis ensures that my treatments are more targeted, efficient, and measurable—giving both me and my clients a higher level of confidence in their progress.
How AxIT Has Transformed My Practice
Enhancing Client Trust with Measurable Data
One of the biggest challenges in rehab and performance therapy is proving progress. Clients may feel better, but seeing actual quantifiable improvements strengthens trust in the process.
With AxIT, I can show before-and-after comparisons of strength deficits, movement imbalances, and force production changes. This helps clients:
- Stay engaged in their rehab or training
- Understand their weaknesses and improvements
- See the value in continued treatment
By reinforcing why a treatment plan is working, AxIT has helped increase client buy-in, motivation, and retention.
A More Precise and Tailored Treatment Approach
While hands-on therapy remains at the core of my business, AxIT has allowed me to refine my treatments with data-driven insights.
- Neuromuscular therapy and dry needling release tension and improve movement, but AxIT helps determine whether strength deficits remain post-treatment.
- Shockwave therapy and cryotherapy aid in tissue healing and pain reduction, while AxIT provides objective feedback on how well the affected area is recovering.
- Performance testing identifies underlying weaknesses that might not be obvious in a standard manual assessment, enabling me to create fully individualised rehab and training plans.
This data-backed approach ensures that every session is strategic, effective, and tailored to each individual’s needs.
Standing Out in a Competitive Industry
There are many therapists offering rehabilitation, soft tissue therapy, and performance training, but very few integrate elite-level movement analysis with their hands-on expertise. AxIT has allowed me to position Hugh Carey Performance Therapy as a leader in objective movement assessment and rehab programming.
By offering:
- Professional performance testing for athletes and teams
- Injury risk screening for prevention and recovery
- Evidence-based rehab plans that go beyond traditional therapy
I have been able to differentiate my services and attract a broader client base looking for a more structured, measurable approach to their treatment and training.
Driving Business Growth & Client Retention
Since implementing AxIT, I have seen:
- Higher client retention, as clients appreciate the measurable proof of progress
- Increased referrals, with coaches, teams, and trainers recognising the value of objective testing
- An expansion of my service offerings, allowing me to provide more advanced testing options alongside my existing treatments
Clients no longer just come to relieve pain—they now see long-term value in understanding their movement, improving performance, and preventing future injuries.
The Hugh Carey Performance Therapy Approach: The Best of Both Worlds
At its core, my business has always been built on hands-on therapy, and that will never change. But by incorporating AxIT alongside neuromuscular therapy, dry needling, shockwave therapy, and cryotherapy, I can provide a more complete, evidence-based approach to rehabilitation and performance enhancement.
My approach combines:
- Expert hands-on treatment for pain relief, mobility, and recovery
- Data-driven assessments to measure movement and performance more accurately
- Advanced treatment modalities for faster recovery and long-term performance benefits
This integration of manual therapy with technology is what makes Hugh Carey Performance Therapy unique. It is not just about helping clients feel better—it is about helping them perform better, with measurable proof of progress.
Written by Hugh Carey – Hugh Carey Performance Therapy
